Customer Advocacy will Be Crucial in the Future

What do you predict will become crucial to a successful brand strategy in 2018 as new trends emerge and gain ground?

With the rise of social media as platforms, it’s becoming easier for everyone to have a voice and advocate for products and services they love (the converse is also true for services they dislike). Going forward, brands really need to go the extra mile and ensure they’re delivering 110% on their promises, or the results will be catastrophically amplified.