Tailor your pitch to your audience

What is one thing you should considering adjust about your pitch for different investors?

Every pitch you make should be tailored specifically to your audience and also tailored to the medium you are using. For example, the slide deck you email an to an investor to read through should be much different than the deck you use when giving a presentation in person. We had about 8 different decks at any given time while starting CoachUp, depending on if we’re giving a 3 min pitch vs. 10 min pitch, whether the pitch was in person or not, and how knowledgeable the investor was about our industry.