Do you ever tie your marketing to the seasons? Why or why not (and if you do, how do you do so)?

Absolutely! In fact, almost all marketing we do is tied to the seasons. Private coaching, and sports in general, is a seasonal business. So each year before the start of the athletic season, we tailor our email campaigns and SEM keyword bidding towards the sports we know are going to be starting. Now that we’ve been around for a while and have a couple years worth of data, we can actually pinpoint exactly when our customer base will change sports/seasons and begin looking for coaches in different sports.