Don’t be afraid to pick up the phone

What is your top tip for staying connected to your customer?

Call them! It goes without saying, but the best way to stay connected with your customer is to speak with them as often as possible. I’m always surprised at how few entrepreneurs are willing to just pick up the phone and call their users. Customers don’t bite and you’ll be astonished at how much you learn about your product after speaking with an actual user for 5 minutes.