Apps can do more harm than good if they are not implemented correctly

There is a lot of pressure for businesses to create apps for their customers, but what is one reason why a company should NOT build an app right now?

There is no reason to have an app just for the sake of saying you have an app. Business should come up with their mobile strategy first and then decide if having an app is the best course of action. If you create an app just to say you have one then you run the risk of creating a mobile experience that feels like a disjointed afterthought, which will disengage and alienate people more than cause them to love your product.There is no reason to have an app just for the sake of saying you have an app. Business should come up with their mobile strategy first and then decide if having an app is the best course of action. If you create an app just to say you have one then you run the risk of creating a mobile experience that feels like a disjointed afterthought, which will disengage and alienate people more than cause them to love your product.