The E Myth

What’s one book every entrepreneur should pick up today? What was your big takeaway from it?

It’s by far the best book I’ve ever read about starting a business.  The E Myth teaches entrepreneurs how to think about building their business so that they can turn their company into a well structured, systemized business.

Too many entrepreneurs do not follow the advice in this book, which is why 80% of startups fail.  The largest take aways from this book is to spend time working ON your business, not IN your business.  If you build your company right, it should operate WITHOUT you, not BECAUSE of you.  I’ve used almost everything I’ve learned from this book while building CoachUp and it has paid huge dividends.

I list The E-myth in my resources section as a definite must-read!